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Youth in the Media research launch, 11/03/13 [W]

Children in Wales are holding a launch event on Tuesday 12th March to release the results of a year-long research project into the representation of children and young people in the media.

The research, which has been conducted by the Participation Workers’ Network for Wales (PWNW), has been developed due to growing concerns over media coverage.

A four-workshop programme of direct work was facilitated in schools across Wales, looking at young people’s perceptions of how they are represented in the media, how this representation affects attitudes to towards them, and what the impacts of these attitudes are.

The pupils who took part highlighted major concerns over how the media generalise about children and young people, and the lack of positive articles that celebrate youth.  They also shared their opinions on particular pictures and language used to describe them

Their views and opinions were compared to the results of a Welsh newspaper analysis, which had found examples of highly negative articles, but overall showed fairly balanced coverage. 

As well as outlining recommendations for the media and for future work, the Youth in the Media event will include the launch of the project report, the young person’s report and the Exploring Media Impact resource for use in schools.  There will also be presentations from pupils who have taken part in the work.

Leila Thomas who took part in the work said: “The Youth in the Media work has really encourage me to explore different aspects of the media.  Until you stop to thinnk about the media, you never really realise how poorly the youth of today are stereotyped.  This has helped me to gain confidence about voicing my own opinion, as how we are portrayed in the media is a strong view of mine”



  1. This event, Youth in the Media, will be held on Tuesday 12th March in the Urdd Hall, Welsh Millennium Centre, Cardiff Bay.  For further information, please contact Ed Janes on 02920 342434 or email Ed.Janes@childreninwales.org.uk.  More information is available here: https://www.childreninwales.org.uk/20416.html 
  2. Children in Wales is the national umbrella organisation for voluntary, statutory and professional organisations and individuals who work with children and young people in Wales. Children in Wales is a registered charity which aims to promote the interests of children, to improve services in Wales and to put children high on the Welsh agenda.  We work closely with our members who comprise professionals, policy makers and consumer groups to improve the lives of all children living in Wales, but especially young children, those affected by family instability, children with special needs or disabilities, and those suffering the effects of poverty and deprivation.  We collect and disseminate information about children and promote good practice in children’s services through research, policy and practice development, publications, conferences, seminars, training and access to an extensive library and information service.
  3. The Participation Workers’ Network for Wales is based in Children in Wales, and supports practitioners and organisations to promote participation through involving children and young people in their organisations.