New Girlguiding UK and Mental Health Foundation research shows pressures of premature sexualization, materialism and boredom are taking a toll on the mental health and emotional wellbeing of girls and young women.
The research was run among girls in guiding between ten and fourteen, through focus groups and an online survey.
Girls of all ages explained that pressure to grow up before they felt ready was among the greatest influences on their mental wellbeing.
The report can be downloaded from the Mental Health Foundation website.